Jonas Puck

Jonas Puck is a Professor at Vienna University of Economics and Business (WU) and a founding director of the WU Institute for International Business. As academic director of the MBA in Energy Management at the WU Executive Academy and co-director of the Research Initiative for Sport Management (RISM), he bridges corporate management and sports analytics, focusing on leadership, team dynamics, and organizational behavior.

His research explores parallels between professional sports and business management, including studies on leadership styles of football coaches like Jürgen Klopp, the role of player agents in football, dual citizenship in international federations, and financial implications of Multi-Club Ownership structures (e.g., City Football Group). He emphasizes using sports data to derive broader management insights.

Jonas Puck has been affiliated with WU since 2009, where he appreciates institutional support, academic freedom, and WU's state-of-the-art campus infrastructure. He is also Vice President of the First Vienna FC, Austria's oldest football club, blending his lifelong passion for sports with academic expertise.