Jon W. Kerbs

Jon W. Kerbs is a Senior Lecturer and Assistant Marketing Department Chair at the Carroll School of Management, Boston College. He teaches core marketing courses in undergraduate and MBA programs. His professional background includes over 25 years in industry, spanning roles at Procter & Gamble, LensCrafters, and entrepreneurial startups across packaged goods, retail, higher education, and learning technology sectors. A U.S. Army veteran, Kerbs specializes in brand strategy, advertising, and digital marketing.

• Education:
• MBA, Indiana University, 1987
• BS, U.S. Military Academy, 1978

His research interests focus on strategic marketing, business development, and integrated marketing communications. He has received multiple teaching accolades, including the Carroll School’s All-Star Teaching Award (2016–2024) and the Coughlin Distinguished Teaching Award (2018–2019).

Outside academia, Kerbs has led senior roles in brand strategy, pricing, and product development, bridging academic and industry expertise.