Joe Liddiatt

Joe Liddiatt is a Senior Lecturer in Marketing at the University of the West of England (UWE Bristol), affiliated with the Bristol Business School's Business and Management Marketing department. He holds a PhD and is a Fellow of the Higher Education Academy (FHEA). His research focuses on value co-creation/co-destruction in online entertainment, customer relationship marketing, and services marketing within digital/virtual environments.

Education: BSc (Hons), MSc, PGCertHE, PhD.

Teaching responsibilities include leading modules like Meeting Customer Needs, Customer Relationship Management, and Marketing Video Games at the Master’s level. His expertise bridges the video games industry and academic pedagogy, emphasizing virtual environments for learning.

Recent publications include a 2025 journal article on sustainable tourism management and a 2023 book on academic success strategies. His work integrates digital tools and customer engagement in both entertainment and education sectors.

Awards: FHEA reflects his contributions to higher education pedagogy.