Jochen Hoffmann

Jochen Hoffmann is an Associate Professor at the Department of Culture and Learning, Aalborg University, within The Faculty of Social Sciences and Humanities. His research focuses on organizational socialization, public affairs, corporate political advocacy, and strategic communication. He has been actively involved in projects such as the COORSO Network (2024–2027), exploring organizational socialization across hybrid organizations.

Key research interests include the intersection of institutional theory with organizational behavior, corporate responsibility communication, and cross-cultural public relations practices. He has published extensively on topics like budgetary controversies in organizations, sustainability communication paradoxes, and the contingency of corporate advocacy strategies.

Hoffmann contributes to academic discourse through over 39 peer-reviewed publications and frequent conference engagements. He is a member of research networks such as SOS-netværket (Social Organizational Sustainability) and has organized workshops on hybrid organizations and communication strategies. His work often bridges theoretical frameworks with real-world corporate and political communication challenges.