Joaquin Longinos Marin Rives

Joaquin Longinos Marin Rives is a Professor in the Department of Marketing at the University of Murcia's Faculty of Economics and Business. His research focuses on consumer behavior and brand-consumer relationships, with a doctoral thesis titled Antecedents and consequences of identification between company and consumer (2006).

Education: PhD in Marketing from the University of Murcia (2006), supervised by Dr. Salvador Ruiz de Maya.

Research interests emphasize understanding consumer-company identification dynamics, market research methodologies, and the psychological dimensions influencing consumer decisions. His work contributes to advancing theoretical frameworks in marketing psychology and brand management.

No specific grants or funding details are provided in the text. He has not listed academic awards in the profile. Supervised theses and collaborations are not detailed here.