Ines Lopez Lopez

Ines Lopez Lopez is an Associate Professor of Marketing at the University of Murcia's Faculty of Economics and Business. She holds a PhD from the same institution, completing her thesis on 'El efecto de compartir las emociones en el comportamiento del consumidor' in 2010 under the supervision of Dr. Salvador Ruiz de Maya and Dr. Luk Warlop.

Her research focuses on consumer behavior, marketing strategies, and the intersection of technology with business practices. Notable thematic areas include digital consumer trends, sustainable consumption, AI applications in retail, and cross-cultural marketing dynamics. She has published extensively across journals and books, with recent contributions in 2024 and 2023 analyzing topics such as e-commerce consumer behavior and blockchain in supply chains.

Ines has contributed over 126 publications since 1999, including articles, book chapters, and conference papers. Her work frequently intersects with econometrics, strategy management, and innovation management. While no specific awards are listed, her research demonstrates a strong focus on practical applications of marketing theory in contemporary business challenges.