Jiyoung Cha

Jiyoung Cha is an Associate Professor in the Department of Telecommunications and Media Industries at The Pennsylvania State University. Her expertise encompasses media platforms, consumer behavior, and media entrepreneurship in evolving digital environments.

Dr. Cha's research examines platform adoption patterns, social television engagement, and crowdfunding dynamics within media industries. Recent publications analyze binge-watching motivations and social media credibility assessments, reflecting her focus on audience behaviors in multiplatform media ecosystems. Methodologically, she employs survey research, experimental designs, and industry analytics.

Her scholarly contributions map the competitive landscape of digital video platforms, document emerging media entrepreneurship models, and identify factors influencing crowdfunding success for journalistic and gaming ventures. Her office is located in 7 Carnegie Building.