Jess Lawrence

Jess Lawrence serves as an Associate Lecturer for the MA Fashion Communication: Fashion Journalism program at Central Saint Martins, University of the Arts London. Based in London, she bridges academic instruction with active industry practice as a freelance social media editor, writer, content creator, and host specializing in fashion media ecosystems.

Her academic foundation includes an English Literature degree from the University of Southampton with concentrated study in post-colonialism and racial theory, which critically informs her approach to fashion narratives and representation. Lawrence leverages this background in her current teaching role while maintaining robust industry engagement.

Research interests center on the intersection of digital media and cultural accessibility within fashion, particularly her pioneering work in sneaker culture. As a Nike and Jordan brand consultant/ambassador, she develops initiatives like the Un_Tied series on Nike SNKRS to dismantle gender barriers in traditionally male-dominated spaces. Her expertise spans social media strategy, brand storytelling, and inclusive community building, with emphasis on how digital platforms reshape niche cultural engagement.