Hannah Layford

Hannah Layford serves as an Assistant Professor (Practice) in Design at Northumbria University, specializing in public relations, digital cultures, and sustainable fashion narratives.

Her academic background includes an MRes in Communication Studies completed October 26, 2022, complemented by professional credentials as a Chartered PR Practitioner and Fellow of CIPR (FCIPR).

Hannah's research examines how content creators function as contemporary taste makers and shape digital culture through sustainable brand narratives. Her practical work with clients like Paul James Knitwear and George Smith directly informs her scholarly interests in the intersection of digital media and sustainable consumer branding.

Professional honors include:

• Chartered PR Practitioner
• Fellow of CIPR (FCIPR)
• CIPR Chartership

Outside her academic role, Hannah operates Layford Creative as a freelance PR practitioner focused on sustainable consumer brands. She also contributes to social impact through her trusteeship at The Millin Charity, an organization that has delivered enterprise training and support for women in Newcastle & Gateshead for over two decades.