Jennifer Seddon

Dr. Jennifer Seddon is a Senior Lecturer in Psychology at Oxford Brookes University, affiliated with the School of Psychology, Social Work and Public Health. She serves as Assistant Director of the Centre for Psychological Research and co-leads the Health and Wellbeing Research Group. Her work emphasizes participatory action research, particularly in alcohol and substance use among mid-life women, older populations, and veterinary professionals. She leads initiatives on improving patient experiences for those prescribed dependence-risk medications and has secured grants from NIHR, MRC, and Prevent Breast Cancer. Key projects include interventions to reduce alcohol-related harm and co-designing healthcare solutions with patient involvement.

• Education: Not explicitly stated in the text.
• Affiliations: Centre for Psychological Research, Health and Wellbeing Research Group, AFINet (Addiction and the Family International Network).

Her research focuses on alcohol use patterns, medication dependence, and stigma in professions like veterinary medicine. She has pioneered interventions such as the Storytelling Promoting Alcohol Choice (SPACES) for mid-life women and collaborated on studies addressing barriers to low/no-alcohol product adoption among high-risk drinkers. Her work bridges clinical practice and community health, emphasizing lived experience co-creation.

Grants include a £190k NIHR grant (2020) for patient experience improvement and an MRC-funded study on alcohol reduction interventions. She is a Fellow of the Higher Education Academy and reviews for high-impact journals and the NIHR.

• Advising: Supervised PhD students Abbie Wright (2022) and Annelise Rowland (2023).
• Grants/Projects: Over £220k in funding, including projects on veterinary mental health stigma and alcohol-breast cancer messaging.

Labs/Teams: Active in the Centre for Psychological Research, leading Public and Patient Involvement initiatives.