Christopher Cheers

Christopher Cheers is a Senior Lecturer at the School of Behavioural and Health Sciences, Faculty of Health Sciences, Australian Catholic University. His research focuses on social psychology, addiction studies, and public health, particularly examining attitudes toward non-drinkers, stigma, and the psychological underpinnings of prejudice. He has contributed to the development of the Cheers Attitudes to Non-drinkers Scale (CANS), a validated tool measuring societal stigma against non-drinkers. His work also addresses topics like the Dark Triad’s role in prejudice and the psychosocial impacts of weight stigma.

• Key Research Areas: Alcohol-related stigma, social attitudes, prejudice mechanisms, and behavioral psychology.
• Notable Publications: Leading studies on non-drinker stigma (2024, 2020), Dark Triad and asylum seeker negativity (2018), and cognitive-behavioral therapy efficacy for eating disorders (2017).

He has authored a popular psychology book, *The New Rulebook*, offering insights into redefining personal lifestyles. His research bridges clinical and social psychology, emphasizing evidence-based interventions to address societal biases and health behaviors.