Jennifer Plantier

Dr. Jennifer H. Plantier is a Professor of Marketing and Graduate Program Director at the Kelley College of Business and Professional Studies at Hardin-Simmons University. She holds a B.S. in Marketing (Hawaii Pacific University, 1995), an M.S. in Business Administration (Texas Tech University, 2002), and a Ph.D. in Consumer Economics (Texas Tech University, 2007).

• Former Visiting Professor at Towson University (2005–2007)
• Advisor for the Marketing Association and HSU Lacrosse Club
• Co-founder of 5 Point Creative Marketing and Advertising agency

Her research focuses on consumer behavior, neuromarketing, and marketing strategy, with an emphasis on integrating students into real-world agency experiences. She has contributed to academic discourse through peer reviewing for the American Marketing Association’s Journal of Marketing and the Association of Financial Counseling Planning and Education (AFCPE).

Notable achievements include the Outstanding Conference Paper Award at AFCPE (2007) and leading student-centered initiatives like 5 Point Creative, which leverages student talents in marketing and advertising. Her teaching portfolio spans courses such as Marketing Principles, Consumer Behavior, and Neuromarketing.