Jenna Barrett

Dr. Jenna Barrett is an Assistant Professor in the Department of Marketing at Tilburg School of Economics and Management, Tilburg University. Her research focuses on financial well-being and consumer financial decision-making through multidisciplinary approaches combining psychology, marketing, and behavioral economics.

Her work examines how financial circumstances influence decision-making and emotional states, with applications in service contexts, cognitive development linkages, and crisis responses. Research interests include:

• Financial well-being measurement and improvement strategies
• Consumer engagement in utilitarian vs. hedonic services
• Childhood cognitive predictors of financial outcomes
• Behavioral adaptations to governmental restrictions

Publications demonstrate consistent focus on practical implications for individual and societal well-being, with recent work exploring service engagement dynamics and financial outcome predictors. Methodologies blend empirical analysis with behavioral theory across diverse contexts.