Daniel Fernandes

Daniel Fernandes is an Associate Professor of Marketing at the Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa. He earned his PhD in Marketing from Erasmus University in 2013 and has a visiting research scholar background at the Leeds School of Business, University of Colorado-Boulder (2010).

• Primary Affiliation: Católica Lisbon School of Business and Economics
• Academic Title: Associate Professor of Marketing
• Education: PhD in Marketing, Erasmus University (2013)

Daniel’s research spans transformative consumer research, focusing on intersections of financial literacy, decision-making, memory systems, and political ideology. Key contributions include:

• Meta-analysis of financial scarcity’s cognitive impacts
• Political identity’s role in customer satisfaction
• Behavioral economics of financial well-being
• Naïve diversification biases in consumer choices
• Moral foundations guiding liberal vs. conservative boycotts

His work combines experimental psychology, marketing analytics, and social identity frameworks to decode consumer behavior patterns. Publications appear in Journal of Marketing, Journal of Consumer Research, and Management Science, with recent trends emphasizing political ideology’s influence on consumption.