About
Jean-Paul James is an Associate Professor in the Department of Marketing and Decision Sciences at Salem State University. He teaches a variety of marketing courses including Principles of Marketing, Marketing Communications, Multicultural Marketing, and Marketing Management and Strategy. His professional activities also include overseeing internships (MKT 485) and graduate-level courses such as Marketing Research (MKT 543) and Fundamentals of Marketing (MKT 720).
His academic focus aligns with the department's emphasis on decision sciences and contemporary marketing practices, reflected in his course offerings like Special Topics in Marketing (MKT 466) and advanced Strategy courses (MKT 444N/MKT 805). While no specific research awards or publications are listed, his teaching portfolio indicates expertise in multicultural marketing dynamics, data-driven marketing strategies, and applied marketing research methodologies.
- Office: Classroom Building 204
- Contact: 978.542.3083
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