Anthony Joseph Perrotto

Anthony Joseph Perrotto is a Lecturer at the Zicklin School of Business, Baruch College, City University of New York (CUNY), specializing in Marketing & International Business. With 25 years of industry experience in marketing, advertising, and TV production, he has redeveloped multiple courses and created a Career Development Program used across classes. He has taught over 1,000 students and frequently offers courses like Advertising Account Planning (MKT 4876) and Media Planning (MKT 4120).

• Education: Master of Fine Arts (MFA) from New York University (1980)

His expertise spans marketing education, advertising strategy, and independent filmmaking, including moderating an ongoing film series at St. Barts Cathedral. His career bridges academia and industry, reflected in awards for both advertising campaigns (CLEO, 1990) and film (Kodak, 1980s). He actively mentors students in the National Campaigns Competition and serves as a Faculty Advisor for the American Marketing Association.