Priya Rangaswamy

Priya Rangaswamy is an Assistant Professor at the Zicklin School of Business, Baruch College, within the Allen G. Aaronson Department of Marketing & International Business. She holds a Ph.D. in Marketing from Texas A&M University, an MBA in Finance from Lehigh University, and a Bachelor of Engineering from Anna University, India.

• Education
  • Ph.D., Marketing, Texas A&M University
  • MBA, Finance, Lehigh University
  • Bachelor of Engineering, Anna University, India

Her research integrates econometric models and machine learning to address strategic questions in Corporate Social Responsibility (CSR), Innovation, Marketing-Finance Interface, Societal Issues, and AI. Prior to her academic career, she worked for a decade in the Media, Semiconductor, and IT industries, focusing on product management, market research, business analytics, and new product development.

Her recent publication in the Journal of Marketing (2025) examines investor reactions to operational decisions in geopolitical conflict zones, reflecting her expertise in strategic marketing and cross-disciplinary analysis. She teaches courses in Marketing Strategy at the graduate level.