About
Dr. Jason Zhou is an Assistant Professor in the Experience Design department at Bentley University. He holds a Ph.D. from The University of Alabama, a Master's from Boston University, and a Bachelor's from Shanghai International Studies University. His research focuses on crisis communication strategies, corporate social advocacy, and organization-public relationships, with particular emphasis on crisis response effectiveness and methodological challenges in the field. He teaches courses in Public Relations Writing, Crisis Communication Management, and Digital Public Relations.
Dr. Zhou's research explores factors influencing crisis response efficacy, corporate social advocacy's impact on public perception, and the role of digital platforms like TikTok in relationship-building. He has contributed to theoretical frameworks such as the Anger Activism Model applied to CSR crises and has analyzed Fortune 100 companies' responses to social movements like BLM.
His recent work examines brand-issue fit in CSR advocacy, nonprofit legitimacy in conflict scenarios, and the efficacy of interactive communication strategies in crises. While no specific awards are listed, his publications reflect a strong focus on methodological rigor and real-world organizational challenges.
Dr. Zhou advises no listed students and has not mentioned grants in the provided materials. His professional service contributions and presentations are noted but not detailed here. His research often intersects with global events, such as the 2022 Ukraine invasion and the 2020 BLM movement, demonstrating a commitment to timely and socially relevant inquiry.
