Janine Dermody

Professor Janine Dermody holds a position as Professor in Marketing and Consumer Psychology at the Oxford Brookes Business School, part of Oxford Brookes University. Her research focuses on sustainable consumption, political advertising, and civic consumer culture, with a strong emphasis on environmental behavior, cultural values, and cross-cultural comparisons between emerging and industrialized nations.

Her work spans topics such as pro-environmental self-identity, the role of cultural values in sustainable practices, and the impact of political advertising on youth engagement. She has also explored themes like organ donation ethics, negative campaign strategies, and the intersection of materialism with environmental responsibility.

Key contributions include analyzing sustainable consumption in China and Poland, critiquing post-capitalist frameworks for environmental policy, and investigating invertebrate biodiversity in agroforestry systems. Her interdisciplinary approach bridges marketing, political science, and environmental studies, with a focus on empirical and theoretical advancements in consumer behavior.

Her publications consistently address societal challenges through rigorous empirical analysis, often employing mixed-methods approaches to explore complex human-environment and political-consumer interactions.