Rebecca Beech

Dr Rebecca Beech is a Senior Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University. She holds a PhD in Marketing (funded by the Centre for Business in Society), MSc in Strategic Marketing, MA in Academy Practice in Higher Education, and a BA in Business and Marketing from Coventry University. Her teaching focuses on Sustainable and Ethical Marketing, Research Methods, and Global Marketing, emphasizing experiential learning through gamification and inclusive pedagogy.

Research interests include sustainable fashion, circular economy business models, pro-environmental consumer behavior, AI-driven marketing, and online communities. She has secured £6,500 in grants (2024) for projects exploring clothing rental barriers and AI’s role in social marketing. Dr Beech reviews for top journals like the Journal of Business Ethics (ABS 3*) and International Journal of Consumer Studies (ABS 2*).

She actively presents at international conferences (e.g., Macromarketing 2024, Academy of Marketing 2024) and collaborates with industry partners like BRITA and Enterprise Cars. Professional memberships include the British Academy of Management (Early Career Network co-lead) and the Academy of Marketing.