Jane Tattersall

Jane Tattersall is Associate Head at Sheffield Business School (Sheffield Hallam University) with over 20 years of industry experience as an entrepreneur in retail, adventure activities, and events management across public, private, and non-profit sectors. She holds academic leadership roles including Course Leader for BSc Hons Events Management and Senior Lecturer. Her research focuses on tacit knowledge management in independent music festivals and event experiences, supported by her ongoing DBA in Events Management.

• Qualifications: MSc Organisational Development (2012), PgC Teaching & Learning in HE (2009), BSc Outdoor Leisure Management (2004)
• Professional Memberships: Fellow of HEA, Doctorate in progress (2016-)

Teaching specialties include events management, strategic management, event law/risk management, and experiential learning through student live projects. She leads SHU's volunteer management for Leeds Festival and advises on student recruitment/social media marketing strategies.

Research explores how tacit knowledge shapes operational practices in festivals, published in Tourism Research Network symposia and event strategy texts. Her pedagogical work emphasizes employability through reflective practice and industry partnerships.

• Awards: Fellow of the Higher Education Academy (2009-)
• External Roles: External Examiner for University of Bedfordshire Business School Events Management programmes