Jan Kleinhans

Jan Kleinhans is a Research Assistant and doctoral candidate at the Chair of Quantitative Marketing within the Business School at the University of Mannheim, where he has been affiliated since November 2022. His work focuses on data-driven marketing and consumer behavior in digital environments.

Education:

• B.Sc. in Economics, Goethe University Frankfurt
• M.Sc. in Business Administration with focus on Marketing Analytics, Goethe University Frankfurt
• Semester abroad at San Diego State University, USA

His research interests lie at the intersection of marketing science and consumer analytics, particularly in the context of online platforms and user-generated content. His master's thesis explored the impact of "Top-Reviewer" badges on the quality and quantity of online product reviews, reflecting his focus on digital reputation systems and information credibility.

Before pursuing his doctoral studies, Jan gained professional experience through internships at global management consultancies and in market research. He most recently worked as a senior consultant at a leading strategy consultancy, bringing practical industry insights into his academic work.

He is actively involved in research under the Chair of Digital Marketing and Marketing Transformation, contributing to projects that examine evolving marketing paradigms in the digital age.