Alexander Rupertus

Dr. Alexander Rupertus is a Researcher and PhD candidate at the Chair of Marketing & Innovation within the Business School at the University of Mannheim. He earned his M.Sc. in Business Administration with a focus on Marketing and Strategic Management from the same institution, complemented by semesters abroad at Simon Fraser University (Canada) and Bentley University (USA).

• Education:
  • Bachelor's and Master's in Business Administration, University of Mannheim
  • Exchange Semesters: Simon Fraser University (Canada), Bentley University (USA)

His research bridges pricing, strategic marketing, and digital marketing with an emphasis on cross-cultural consumer behavior and subconscious influences on online reviews. His master's thesis explored how cultural distance affects online review ratings across countries, integrating subconscious factors into marketing analytics.

At the Chair of Marketing & Innovation under Prof. Dr. Sabine Kuester, Rupertus contributes to academic research while leveraging practical experience from key account management, consulting, and brand development in international firms. His work aligns with emerging trends in digital and cross-cultural marketing analytics.

As a full-time academic, he operates within the University of Mannheim’s Graduate School of Economic and Social Sciences (GESS), focusing on advancing pricing and digital marketing strategies through interdisciplinary methodologies.