Jaeyeon Chung

Jaeyeon Chung is the William S. Mackey Jr. Distinguished Assistant Professor at the Jones Graduate School of Business, Rice University. Her research focuses on digital marketing, new technologies, and consumer interactions with social media, particularly exploring generative AI's impact on creativity and the role of YouTube in misinformation.

Education:

• Ph.D. in Marketing, Columbia Business School (2018)
• MPhil and MS in Marketing, Columbia Business School
• B.A. in Psychology (with honors) & minor in International Studies, University of Michigan, Ann Arbor

Research interests span digital marketing strategies, consumer behavior in technology-driven contexts, and psychological factors influencing decision-making. Key themes include generative AI's creative applications, misinformation dissemination on social platforms like YouTube, virtual reality's psychological effects, and NFT art consumption trends. Methodologies include controlled lab experiments and field studies to validate theoretical models and inform marketing practices.

No scientific awards listed. No advisees or grants mentioned. She conducts research through experimental designs and collaborates with industry partners to translate findings into practical marketing solutions.

Labs/Teams: Active in experimental marketing research, focusing on behavioral and technological intersections in consumer behavior.