Sorim Chung

Sorim Chung is an Associate Professor of Marketing at the Saunders College of Business, Rochester Institute of Technology (RIT). She holds a Ph.D. from the University of California-Riverside and dual M.A. and B.J. degrees from the University of Missouri-Columbia. Her research focuses on technology-driven consumer behavior, inclusive marketing, and sensory perception in digital spaces. Chung has over 10 years of industry experience with companies like Nike, BMG, and Samsung Group, where she led award-winning marketing campaigns.

Education: Ph.D. and M.A. in Marketing (UC Riverside), M.A. and B.J. in Advertising (University of Missouri).

Research emphasizes digital design psychology, consumer decision-making in e-commerce, and the impact of device interfaces on behavior. Her work appears in top journals like Psychology & Marketing and International Journal of Advertising. She teaches courses such as Principles of Marketing and Buyer Behavior (MBA).

Notable contributions include studies on digital claustrophobia, webrooming effects, and mobile device influences on donation behavior. Chung's research bridges academic theory with practical industry applications in advertising and consumer tech.