Jade Shi

Jade Shi is an Assistant Professor at the School of Hospitality Business, Michigan State University. She specializes in Sustainability, Event Management, and Customer Experience within the hospitality and tourism sectors. Her research explores intersections of technology in wildlife tourism, generational travel patterns, and curriculum design for intercultural competence.

Her work emphasizes practical applications of research to industry challenges, including workforce dynamics and crisis resilience in hospitality education. She has published extensively on topics ranging from eco-feedback systems in wildlife attractions to rural tourism optimization models inspired by China’s Zhouzhuang.

• Office: E432A Eppley Center, Michigan State University
• Phone: (517) 884-1484

Shi’s research agenda bridges academic inquiry with industry needs, focusing on sustainability practices, digital transformation in tourism, and inclusive workplace cultures. She actively contributes to advancing hospitality education through innovative pedagogical approaches.