Jacqueline Burgess

Dr. Jacqueline Burgess is a Senior Lecturer in International Business at the University of the Sunshine Coast's School of Business and Creative Industries. As Australia's leading researcher in business and game studies, she directs research on narrative brands, digital media marketing, and creative industries. Her work bridges academic rigor and industry practice through collaborations with companies like Ubisoft.

She holds a PhD in Marketing from the University of the Sunshine Coast, a BBus(Hons), and BArt/Bus. Her teaching focuses on marketing communication, brand management, and interdisciplinary approaches to business education.

Research explores narrative brand management across media ecosystems, consumer attachments to fictional characters, marketing practices in publishing and game industries, and digital employability competencies. Recent publications demonstrate sustained examination of author marketing knowledge, video game brand authenticity, and creative industry business models.

Awards:

• 2023 Finalist Regional Universities Network Learning and Teaching Awards
• 2022 Emerald Literati Award
• 2022 DASSH Award for Leadership and Excellence in Employability
• 2022 SBCI Award for Excellence in Learning Experience Design
• 2022 Commendation UniSC Vice-Chancellor and President's Awards
• 2019 Vice-Chancellor and President's Award for Excellence

She actively supervises doctoral candidates researching digitalization impacts on B2B firms, intuitive VR interfaces, and YA literature censorship. Grant funding includes Endeavour Foundation VR Barista Project ($80,000) and Australian Small Business Ombudsman research. As Digital Games Research Association Australia board member, she mentors emerging researchers and leads industry-academic initiatives.