Ian Crawford

Ian Crawford is a Visiting Lecturer and Visiting Fellow at Cranfield School of Management, with over 30 years of experience in teaching and conducting marketing research. He has worked across 26 countries and collaborated with organizations such as the World Bank, FAO, UNDP, and the British Council. His expertise spans qualitative and quantitative research methods, strategic marketing, and international development.

Education

• Degree in Marketing and Engineering

Research Focus
Ian's work emphasizes practical applications of marketing and sales strategies, particularly in developing economies. He has authored two influential books published by the United Nations, which are widely used in Eastern Europe and the developing world.

Professional Activities
He has served as a curriculum advisor for universities in Kenya, Malawi, Tanzania, Zambia, and Zimbabwe, and held External Examiner roles at the University of Portsmouth and the University of Bulawayo. Currently, he teaches on three MSc programs at Cranfield and consults for UK companies including Heineken, Unilever, and Oxfam Trading.

Team Affiliation
Ian is associated with the Centre for Strategic Marketing and Sales, focusing on improving marketing and sales practices through research and consultancy.