Hyunwoo Lim

Hyunwoo Lim is Associate Professor of Marketing at York University's School of Administrative Studies. His research examines market dynamics using econometric models, focusing on healthcare industries, consumer packaged goods, and information products. Key publications analyze market share-rank relationships, product complementarity, and late-mover advantages in pharmaceutical markets.

Research applies structural modeling to real-world datasets including statin prescriptions and retail market data. Current work investigates decision-making processes in healthcare consumption and corporate social responsibility's financial impacts.