Huaxia Rui

Huaxia Rui is the Xerox Professor of Information Systems and Technology at the Simon Business School, University of Rochester. With a PhD in Information Systems from the University of Texas at Austin (2012), he holds dual MS and ME degrees in Economics and Control Theory from University of Texas at Austin and Tsinghua University, respectively. His research focuses on social media, health IT, and optimal contract design, with notable contributions in customer service analytics, healthcare operations, and data-driven decision-making.

Education:

• PhD, Information Systems, University of Texas at Austin (2012)
• MS, Economics, University of Texas at Austin (2011)
• ME, Control Theory and Engineering, Tsinghua University (2007)
• BE, Control Theory and Engineering, Tsinghua University (2004)

Research Interests:

• Social Media Strategy and Analytics
• Healthcare IT and Operations
• Optimization of Customer Service Systems
• Algorithmic Bias in Digital Platforms
• Reputation Management in Online Markets

His work bridges theoretical models with empirical analyses, often leveraging large-scale datasets from social media platforms and healthcare systems.

Key Awards:

• 2022 ISR Best Paper Award
• 2023 ISS Social Justice Best Paper Award
• 2022 AIS Best Publication Award
• 2019 HICSS Best Paper Award

Teaching and Professional Activities:

• Develops courses on Business Modeling, Stochastic Processes, and Information Systems Theory.
• Organizes annual IT Teaching Workshops (e.g., ITTW2023, ITTW2024) to advance pedagogical innovation.
• Active in editorial roles for Information Systems Research and MIS Quarterly.

Labs and Collaborations: Leads research initiatives on AI-driven customer service optimization and healthcare system analytics, collaborating with organizations like LSE Business Review and the Wall Street Journal on applied research projects.