Hong Deng

Hong Deng is a Postdoctoral Research Fellow at London Business School since September 2024. They completed their PhD in Quantitative Marketing at Erasmus School of Economics & Tinbergen Institute under the supervision of Prof. Dr. Bas Donkers and Prof. Dr. Dennis Fok.

• PhD in Quantitative Marketing, Erasmus School of Economics & Tinbergen Institute

Hong Deng's research focuses on data-driven methodologies in personalization, recommendation systems, digital marketing, and marketing analytics. Their work emphasizes real-time personalization in dynamic environments.

Their contributions have been recognized with the Best Paper Award at the 2022 Marketing Dynamics Conference and selection as an ISMS Doctoral Consortium Fellow in 2023. They were also named a finalist for the 2024 ASA Statistics in Marketing Doctoral Dissertation Research Award and nominated for the AMA-Sheth Foundation Doctoral Consortium in 2023.

• Best Paper Award, 2022 Marketing Dynamics Conference
• ISMS Doctoral Consortium Fellow 2023

Hong Deng's research on real-time personalization was supported by the Amazon Research Award in 2023, highlighting their collaboration with industry leaders in advancing marketing analytics.