Hernando Rojas

Hernando Rojas is the Helen Firstbrook Franklin Professor of Journalism and Director of the School of Journalism and Mass Communication at the University of Wisconsin-Madison. His academic roles include teaching courses such as Media Effects, Public Opinion, and Global Communications. He holds courtesy research affiliations with institutions in Colombia, Chile, and Singapore.

Rojas earned a Ph.D. in Mass Communication from UW-Madison (2005), an MA from the University of Minnesota, and a law degree from Universidad Externado de Colombia. His research focuses on political communication, particularly the impact of new technologies on social mobilization, audience perceptions of media, and media's role in democratic governance. His work has been recognized with awards from ICA, WAPOR, and AEJMC, and he became an ICA Fellow in 2020.

His professional service includes editing the International Journal of Public Opinion Research, leadership roles in the Latin American, Caribbean, and Iberian Studies Program, and contributions to professional associations like ICA and AEJMC. His career also includes roles as a media publisher, UNDP consultant, and public opinion advisor.

Rojas' research demonstrates a global focus, addressing issues from China's crisis communication to Latin American polarization. His publications span over 100 articles and six books, emphasizing theoretical and applied insights into media's societal impact.