Hela Hassen

Hela Hassen is a Lecturer in Marketing and Director of the online Marketing MSc programme at King's Business School, King's College London. She holds a PhD and MSc (First Class) in Marketing from the University of Leicester School of Business. Prior to academia, she worked in advertising in France for brands like Moët Hennessy and La Française des Jeux, focusing on international event management and brand portrayal.

Her research explores digital media's societal impact, social exchanges in online/offline environments, and food practices during the pandemic. Collaborative projects include an ethnographic study on post-COVID-19 family food habits with the University of York and Auckland. She emphasizes active learning and distance education pedagogies, integrating research into teaching.

Awarded the HEA Fellowship, she advocates critical thinking and transferable skills in education. She actively supervises PhD students in digital identity, social media marketing, and qualitative methods.