Heather Riddell

Dr. Heather Riddell is Associate Professor of Communication specializing in social media, digital communication, and public relations pedagogy. Her research examines user-generated content during crises, social media effects, and pedagogical approaches to digital communication education.

Research focuses:

• Crisis communication through user-generated content
• AI privacy concerns in social discourse
• Vaping-related social media content analysis
• Public relations curriculum development

She established a Social Media Lab to support student content creation and prepares students for digital communication careers.