Hannah Makarczyk

Hannah Makarczyk is a Lecturer of Marketing at Dalton State College’s Wright School of Business. She holds a Master of Business Administration (2021) and a Bachelor of Business Administration in Marketing (2020) from Middle Tennessee State University, and an Associate of Science in Marketing (2018) from Motlow State Community College. She is currently completing her Ph.D. in Marketing at the University of South Alabama (expected 2025). Her research focuses on consumer behavior, marketing education, and social media strategies, with publications in journals like Atlantic Marketing Journal and proceedings of the Society for Marketing Advances. She has contributed 1 peer-reviewed journal article and 7 intellectual contributions, emphasizing innovative teaching methods and generational marketing dynamics.

• Education:
• Ph.D. Marketing (expected 2025), University of South Alabama
• A.B.D. Marketing (2024), University of South Alabama
• M.B.A. (2021), Middle Tennessee State University
• B.B.A. Marketing (2020), Middle Tennessee State University
• A.S. Marketing (2018), Motlow State Community College

Her research interests include enhancing sales education through international role-plays, analyzing the impact of personality traits on consumer nostalgia, and evaluating body-positive influencers on brand image. Her work bridges academic research and practical marketing strategies, particularly in leveraging social media and digital tools for brand engagement. She contributes to educational initiatives such as the Game of Life: The Business Plan, aiming to improve entrepreneurial education.