Gordon McClung

Dr. Gordon McClung is a Professor at the School of Business, West Virginia University, with over 40 years of experience in marketing, management, and research. He holds a PhD in Marketing from the University of Pittsburgh and has pioneered techniques in customer value systems, retention, and economic feasibility analysis.

• Current focus on integrating data analytics into business curricula
• Advocate for interdisciplinary programs such as the Integrated MBA CPA

His research spans marketing management, statistical methods, and data-driven business decision-making. He has authored influential works like 'The Value Driven Bank' and 'Statistics for Better Business Decisions.'

Scientific Awards

• Lucas Hathaway Teaching Excellence Award (2014)

Dr. McClung envisions expanding certification integrations into the MBA program, including CPMP, CFE, and GCFE, while emphasizing global leadership and applied business knowledge.