Giuseppe Bertoli

Giuseppe Bertoli serves as a Visiting Professor in the Department of Marketing at Bocconi University, maintaining a primary appointment as Full Professor at the University of Brescia. He teaches “Industrial Buyer & Business Markets” for the 2025/2026 academic year, reflecting his expertise in business-to-business contexts.

His research centers on industrial marketing dynamics, with emphasis on:

• Organizational buyer behavior
• Supply chain marketing strategies
• Business market segmentation
• Industrial product management
• Global B2B marketing frameworks
• Technology adoption in business markets

No scientific awards or student advising records are documented in the available institutional materials.