Johan Larsson

Johan Larsson is a Lecturer in Business Administration at the Jönköping International Business School (JIBS), part of Jönköping University. His research focuses on buyer-seller relationships in industrial markets, particularly supplier development and strategic collaboration. Key themes include supply chain dynamics, negotiation strategies, and procurement innovation.

His research spans topics such as digital transformation in manufacturing supply chains, intercultural negotiations, and the role of workshops in fostering buyer-seller partnerships. He has also explored supplier development in SMEs and case studies like Tetra Pak’s supply chain.

While no formal awards or grants are listed, his work emphasizes practical applications in B2B markets and educational methodologies for supply chain management. No specific advising roles or lab affiliations are mentioned in the provided text.