Gerd Probst

Gerd Probst serves as a Lecturer at the Institute for Transport and Logistics Management at Vienna University of Economics and Business since 2001, where he teaches the lecture series 'Management of Transport Companies.' Simultaneously, he has been the executive partner and founder of Probst & Consorten Marketing Consulting since 1997, a specialized firm serving public transport organizations across German-speaking countries.

His research interests focus on practical applications in public transport marketing, particularly in revenue management, customer loyalty strategies, pricing policy, and sales strategy development. Probst approaches these fields from a market perspective, emphasizing customer satisfaction and revenue generation for transport companies.

Probst's professional achievements include receiving the 'Best Consultant' award by brand eins and statista for his company's work. His consulting firm has developed 10 quality principles centered around implementable recommendations, intensive client dialogue, employee involvement, and leveraging personal experience as public transport users.

• Executive partner at Probst & Consorten Marketing Consulting since 1997
• Lecturer at Vienna University of Economics and Business since 2001
• Research assistant at TU Dresden (1998-2001)
• Participant in EU-project Euro TraCS (1997-1999)

His educational background includes Economics studies at TU Dresden (1992-1998) with specialization in Transport and Logistics, Marketing, and Spatial Economics, plus studies at Université de Montréal and participation in the MBA program at HEC Montreal (1995-1996).