George Knox

Dr. George Knox is an Associate Professor at Tilburg University's TiSEM: Department Marketing within the Tilburg School of Economics and Management. His research focuses on environmental sustainability, consumer behavior, digital consumption patterns, and customer relationship management. He teaches courses including BSc Thesis Marketing, Big Data Marketing Analytics, and Customer Analytics. His work bridges marketing strategy with data-driven insights, addressing topics like the environmental impact of food choices and the effects of streaming platforms on music consumption.

Key research contributions include analyzing how streaming services influence music discovery and consumption, the role of personalized feedback in reducing environmental footprints through dietary choices, and modeling customer complaints and recovery effectiveness. His interdisciplinary approach integrates behavioral economics and technology trends to understand modern consumer dynamics.

Collaborative projects involve multi-country studies on sustainable consumption and the impact of digital platforms, often leveraging large-scale consumer data. While no explicit awards are cited in the provided texts, his work has been widely cited and disseminated through media outlets.

He contributes to the Marketing Center Ph.D. program and maintains an active academic profile, including a personal homepage and involvement in industry-linked research. His research emphasizes practical applications for businesses and policymakers, such as optimizing customer retention strategies and fostering sustainable consumer behavior.