Anick Bosmans

Dr. Anick Bosmans is an Associate Professor and Academic Director of the MSc Marketing Management program at Tilburg School of Economics and Management (TiSEM), Tilburg University. She specializes in consumer behavior, marketing strategy, and retail marketing, with a focus on sensory influences, product assortment design, and consumer decision-making processes.

Her research explores how environmental cues (e.g., scents, product categorization) and psychological factors (e.g., goals, mindset) shape consumer choices and perceptions. Notable studies include the impact of ambient scents on product evaluations and the role of goal-relevant assortment organization in food choice.

Her recent work emphasizes the interplay between consumer psychology and marketing strategies, such as how subcategories influence perceived variety and effort allocation across decision contexts.

No scientific awards are explicitly mentioned, but her publications reflect significant contributions to consumer research and marketing science. She teaches courses like Marketing Communication and oversees MSc theses in Marketing Management.