George Fereday

Associate Teaching Professor George Fereday is the technology coordinator for materials at the School of Art, Architecture and Design, London Metropolitan University. Previously, he worked at Foster+Partners as a materials researcher, contributing to projects like the Apple Campus and Bloomberg Headquarters. He also researched at the University of Cambridge’s Centre for Natural Material Innovation, focusing on renewable materials. Recognized with a commendation in the 2017 IStructE Education Awards for his work on haptic feedback in architectural education, Fereday teaches nationally and internationally, emphasizing sustainable materials and hands-on learning.

Education:

• Royal College of Art (undergraduate studies)

Research Interests: Focused on materials innovation for sustainable construction, natural materials, and pedagogical approaches integrating making and haptic feedback. His work bridges science, engineering, and design to promote eco-friendly alternatives to traditional materials.

Awards:

• Commended, Excellence in Structural Engineering Education Awards (IStructE) 2017

Advising & Grants: Involved in student-led projects like the coppiced sweet chestnut live-build initiative. Collaborated with industrial partners and secured a £1.75M Leverhulme grant for natural material innovation research.

Labs/Teams: Affiliated with the Centre for Natural Material Innovation (University of Cambridge) and The Cass at London Met, leading material experimentation and applied learning initiatives.