George Balabanis

George Balabanis is a Professor of Marketing at Bayes Business School, part of City St George's, University of London. He holds a PhD from Strathclyde University and specializes in international marketing strategy, cross-cultural consumer behavior, and online relationships. His research has been published in leading journals such as the Journal of International Business Studies and Journal of Marketing Management. Balabanis supervises five PhD students and is a member of the editorial boards of the British Journal of Management and BuR - Business Research.

Education:

• PhD in Marketing, Strathclyde University
• BSc (Hons) in Marketing

Research Interests:

• Luxury consumption dynamics and brand personality
• Cross-cultural studies on consumer behavior
• Country-of-origin effects and brand collaboration strategies
• Social media influencer impact and loyalty programs

Awards:

• 2012 Global Marketing Conference (Seoul): Best Paper Award
• 2010 Global Marketing Conference (Tokyo): Best Paper Award

Professional Affiliations:

• American Marketing Association (since 2004)
• Academy of Marketing Science (since 1998)
• European Marketing Academy (since 1996)

Languages: French, Greek, Spanish