Aulia Syakhroza

Aulia Syakhroza is Lecturer in Strategy at Bayes Business School (City St George's, University of London). Her research examines market categorization, organizational identity, and social inequality, with publications in the Academy of Management Journal and Journal of Management Studies. She focuses on how identity shapes practice adoption in contested markets like Islamic banking.

Syakhroza's work analyzes conformity and deviance in organizational categories, particularly how minority groups navigate institutional pressures. She was nominated for Best Paper at the Strategic Management Society Conference (2016). She teaches Business Strategy Analysis and Advanced Strategic Management.