Garrett Johnson

Garrett Johnson is an Associate Professor of Marketing and Dean's Research Scholar at the Questrom School of Business, Boston University. He is based in the Rafik B. Hariri Building at 595 Commonwealth Avenue, Boston, MA. His research centers on digital marketing, focusing on ad effectiveness and consumer privacy in online advertising environments.

His research interests include digital marketing, measuring advertising effectiveness, consumer privacy, online advertising regulation, and the economic impact of data protection laws like the GDPR. He uses large-scale experiments and economic modeling to understand how digital ads work and what tradeoffs exist between personalization and privacy.

The recent articles show a strong trend in evaluating privacy regulations and their market impacts, particularly focusing on the GDPR. His work bridges marketing science, economics, and public policy, with consistent publication in top journals such as Marketing Science, Management Science, and American Economic Journal: Economic Policy. The research emphasizes empirical analysis of real-world data to inform both industry practices and regulatory frameworks.

Prof. Johnson has been honored with several major awards in marketing science:

• Paul Green Award
• John D. C. Little Award
• Weitz-Winer-O'Dell Award
• Finalist for the John D. C. Little Award
• Finalist for the Gary Lilien Marketing Science Practice Prize

He has advised or collaborated with researchers including Samuel G. Goldberg and Shaoyin Du. While specific grant details are not mentioned, his research is clearly supported by institutional and possibly external funding, enabling large-scale data analysis and experimental studies. His work has been featured in prominent media outlets such as Bloomberg, The New York Times, Boston Globe, and HBR Ideacast, indicating broad impact beyond academia.

Though no formal lab or research team is explicitly described, his collaborative publications suggest active engagement in a research group focused on digital marketing and privacy economics. He maintains a strong academic presence through his personal website (garjoh.com), Google Scholar, and professional networks like Twitter and LinkedIn.