Shaoyin Du

Shaoyin (Sherry) Du is an Assistant Professor of Marketing at the School of Management, University at Buffalo. Her research focuses on quantitative marketing, digital marketing strategies, consumer decision-making under privacy concerns, and causal inference using machine learning. She holds a PhD and MS from the University of Rochester, an MA from the University of Mississippi, and a BBA from Fudan University, China.

Education:

• PhD in Management, University of Rochester
• MS in Marketing, University of Rochester
• MA in Economics, University of Mississippi
• BBA in Marketing, Fudan University, China

Her work explores the intersection of technology and consumer behavior, notably examining privacy trade-offs in online advertising. Recent studies quantitatively assess industry impacts of consumer opt-out choices and historical economic policy effects on business cycles.

Awards & Honors:

• ISMS Early Career Scholars Camp, Duke University (2023)
• John D.C. Little Award (2020)
• ISMS Doctoral Consortium Fellow, USC (2017)

Teaching: Digital Marketing courses. Active in the Behavioral Research Lab and affiliated with the American Marketing Association (AMA), Informs Society for Marketing Science (ISMS), and Marketing Science Institute (MSI).