Gabriele de Seta

Gabriele de Seta is a researcher at the University of Bergen's Department of Linguistic, Literary and Aesthetic Studies, leading the ALGOFOLK project funded by the Trond Mohn Foundation (2024-2028). A sociologist by training with a PhD from Hong Kong Polytechnic University, he previously served as postdoctoral fellow at Academia Sinica (Taipei) and on the ERC-funded Machine Vision in Everyday Life project.

• Department of Ethnology, Academia Sinica (postdoctoral fellow)
• Department of Linguistic, Literary and Aesthetic Studies, University of Bergen (researcher)

His research focuses on algorithmic folklore, synthetic ethnography, and Chinese digital culture. He examines how digital technologies and creative practices mutually shape each other, particularly in China's sociotechnical landscape. Key areas include platform governance, machine vision, algorithmic accountability, and digital vernaculars.

Recent publications analyze TikTok/Douyin's infrastructural role, deepfakes, QR codes as globalized gateways, and Chinese internet vulgarity. His work combines theoretical frameworks from STS, media studies, and digital anthropology with fieldwork on Chinese digital practices.

• Trond Mohn Foundation Starting Grant
• ERC-funded research

As educator, he designed the Machine Vision module for Bergen's Critical Approaches to Technology and Society course and taught Key Theories in Digital Culture. He supervises multiple MA/PhD students including co-supervision of Hanna Lauvli. Through his blog and podcast, he promotes public engagement with digital research.