Gabriela Sitz

Gabriela Sitz, M.Sc., is a Scientific Associate at the Chair of Service Management (570D) at the University of Hohenheim, Stuttgart. She specializes in marketing and sustainability research, with a focus on consumer assessments and product life cycle sustainability.

• Education: M.Sc. in Management (University of Hohenheim, 2022), B.Sc. in International Business (Pforzheim University, 2020)

Research Focus:

• Sustainability information and perception
• Hedonistic vs. utilitarian consumer values
• Service transformation
• Digital marketing

Current Affiliation:

• Chair of Service Management (Prof. Dr. Karsten Hadwich)
• Teaching responsibilities in Bachelor/Master programs (Digital Marketing, Relationship Management)