Frederik Beuk

Frederik Beuk is an Associate Professor of Marketing at The University of Akron's Fisher Institute for Professional Selling and founding Research Director of the nation's first Sales Biometrics Laboratory. His academic focus combines sales management, innovation dynamics, and personality trait analysis.

• Education: PhD from University of Illinois at Chicago, LLM and MS from Erasmus University Rotterdam
• Research: Examines how salesperson traits influence firm innovation and negotiation effectiveness

His publications span journals like Journal of Product Innovation Management, Creativity and Innovation Management, and Journal of Marketing Education, emphasizing trends in biomarker applications, fake news impact, and interdisciplinary sales training. Awards include Beta Gamma Sigma induction and CBA University Service Excellence recognition. Active in curriculum development and sales education outreach.