About
Prof. Frank Rief is a Professor of Media Design at the Mediadesign Hochschule München, specializing in interface design and visual communication since 2012. He holds a Master of Arts in Communication Design and has over two decades of professional experience in brand and corporate communication through his agency, rief media design GmbH. His teaching focuses on conceptual, visual, and technical development of human-machine interfaces, with research exploring future interface possibilities through student collaboration.
Education:
- Multimedia Design Studies, Mediadesign Hochschule München
- Master of Arts in Communication Design, HTWG Konstanz (thesis in China's Brand Communication)
Research Interests: Interface design evolution, interactive systems, generative design, and sustainable construction communication. His work bridges academic research and industry application, such as the Brandschutznavigator project for TU München and the Zimmerer Bayern app for the carpenters' guild.
Key Projects:
- Developed the LIV App for Bavarian carpenters, integrating offline functionality and compliance tools.
- Corporate identity redesign for holzbauGU GmbH and arstekton.
- Academic collaborations include Invisible Lines (interactive dance) and Smart Home Interface student projects.
Advising & Grants: Advised multiple student projects (e.g., TEO App for rare disease patients, Daylight visualization tool). No explicit grants mentioned, but projects often involve industry partnerships.
Labs/Teams: Directs rief media design GmbH (agency) and collaborates with Media Design Hochschule's academic teams on applied design research.
